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EXQUISITE VEGETAL
Theme
Increasing concerns about the environment and youth eco activism.
The desire for healthier and « cleaner » lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals for their diets.
Consumer interest in beauty products with food-based ingredients will remain high.
Based on our S.P.E.C. (Science, Pleasure, Eco-friendly, Care) platforms methodology, this work is the result of large collaborations including both R&D and Marketing teams. Future forecasts are illustrated by new territories of inspirations describing: Theme (colour, design, universe), Insight (lifestyle signals), Beauty & Home pioneer products, Trending Ingredients, Olfactive directions and Fragrance proposals.
Reconnection (P)
Augmented Waters (S)
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Exquisite (P)
Altitude (E)
Rebirth (C)
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