EXQUISITE VEGETAL
Theme
Increasing concerns about the environment and youth eco activism.
The desire for healthier and « cleaner » lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals for their diets.
Consumer interest in beauty products with food-based ingredients will remain high.
REBIRTH (C)
Active Recovery
THEME
The Active Recovery territory calls on: 20-34 years old Millennials' athletes, 35-55 years old, Gen X people, willing to repair muscle pains and inflammations or in quest of anti-aging therapy.
The cold healing routines that treat various body diseases are reinforced in this “Active Recovery” territory. It encourages the use of organic technical clothes and natural ingredients benefits in Personal or Air care products.
Modern medecine often recommends cryotherapy to advanced sport people, as it initiates regeneration processes of the body and expedites rehabilitation after injuries. It also improves blood circulation, skin rejuvenation, anti-aging therapy, and recovering from illness or surgery. Such treatment approach derives from the exercise recovery techniques embraced by elite athletes.
INSIGHT
Sports injury is recognized as the major risk factor for psychological distress among athletes.
While cryotherapy interventions are mostly used on elite athletes, recreational athletes are mostly focusing on rest, rehydration, refueling and allowing the appropriate time to repair.
BEAUTY & HOME
#Cryotherapy #ColdEffect
“Active Recovery” can be defined by the transformation of sport post-recovery using the cold therapy and natural raw ingredients.
Beauty products (left):
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001 London - Cryopress Beauty Roller
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Foreo - Cooling by UFO
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Populum - Cold therapy hemp rub
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Fraicheur Paris - Iceglobes
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NKD NYC - Cryosense infrared LED therapy, IV vitamin drops and more
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Shantara’s Soaps - Arnica and comfrey neem soap
Home products (right):
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Asevi - Wash gel detergent aloe vera
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JR Watkins – Menthol camphor relief mist
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Aroma Spray - Eucalyptus and Mint Air freshner
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Frosch - Aloe vera fabric softener
INGREDIENTS
Sodium benzoate | Yucca | Arnica | Magnesium | Menthol | Sunflower seed oil | Calendula | Aloe vera
Rediscover all aspects of healing ingredients!
OLFACTIVE DIRECTIONS
FRAGRANCE PROPOSALS
 Breva E_20140678 Oriental, Woody, Musky, Floral, Ambery Eau de Toilette 12% |  Snugger E_20140681 Oriental, Floral, Orange blossom, White flowers, Heliotrope, Amberwoody, Campherous, Orris, Citrusy Eau de Toilette 12% |  Asian Heritage M_0065969 Aromatic, Woody, Spicy, Fougere, Camphor, Cedarwood, Cinnamon Candle 4% |
|---|---|---|
 Cryospa M_0065968 Floral, Aqueous, Aromatic, Cucumber, Mint leaves, Hyacinth, Cardamom Candle 4% |  Hemphealing M_0065958 Aromatic, Citrusy, Thyme, Fresh, Grapefruit Shower gel 1% |  Arnicare M_0065957 Floral, Oriental, Orange blossom, Spicy, Aromatic Shower gel 1% |