The “Arctic Forest” segment is portrayed by the reinvention of the roles of arctic and mountain plants in the wellbeing segment. These plants are synonyms of nature, respect, purity and harsh climate.

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Nordic consumers' healthy diets, which are full of skin-enhancing nutrients are maximizing consumers' exposure to healthy ingredients that will promote glowing skin.

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The Nordics ingredients attract health-conscious consumers and quality-focused consumers, mostly wealthy women, who are prepared to trade up to products viewed as fashion-forward, luxurious and that enhance wellbeing.

 

The products offered in this territory can withstand extreme cold such as periods of glaciation, cold and dry air as well as storing antioxidant to survive the long winter. Therefore, these ingredients are pure, natural, luxurious and a proof of quality for the cosmetic industry.