EXQUISITE VEGETAL
Theme
Increasing concerns about the environment and youth eco activism.
The desire for healthier and « cleaner » lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals for their diets.
Consumer interest in beauty products with food-based ingredients will remain high.
EXQUISITE (P)
Fusion
THEME
Consumers are seeking out experiences that pique and stimulate the senses for a variety of reasons, including relaxation, boosted efficacy, or simple enjoyment.
Need for joy, as an antidote of the chaotic life - even more with the Covid-19 crisis.
Experiences allow a powerful emotional connection to brands.
Design for Insta-appeal.
INSIGHT
34% of US frozen treat purchasers would be encouraged to try a new frozen treat product by new textures.
53% of post-00s Chinese consumers are interested in exotic flavours in snacks.
BEAUTY & HOME
#Stimulate #Joy
Go beyond ordinary sugary gourmandise and play with salty addiction. The vanilla becomes salty!
Mix traditional indulgence with unexpected ingredients to offer a new surprising sensoriality, until now unexplored.
Beauty products (left):
Unicorn Fruit – Whipped body butter
YSL – Pure Shots Perfect plumper cream
Erborian – Red Pepper Pulp Radiance booster gel
L’Artisan Parfumeur – Couleur Vanille
Home products (right):
Jo Malone – Pomegranate Noir Candle
Bath&Body Works – Rose Water Meringue Candle
Wood Wick- Vanilla & Sea Salt Candle
INGREDIENTS
Peanuts | Algae | Chili | Black olive | Banana | Pistachios | Sesame | Cucumber
From sweet to salty addiction through unexpected combos.
OLFACTIVE DIRECTIONS
FRAGRANCE PROPOSALS
 Salty Pistachio Caviar M_0065282 Gourmand, Marine, Pistachio, Almond, Ozonic Bath ball 2% |  Peanut Cucumber M_0065283 Gourmand, Green, Peanut, Cucumber, Powdery, Vanilla Slime shower gel 1,2% |  Spicy Banana Frappuccino M_0065289 Fruity, Oriental, Banana, Vanilla, Milky, Saffron Candle 4% |
|---|---|---|
 Crunchy Peanut M_0065290 Gourmand, Gourmand, Peanut, Creamy, Hazelnut Wax melt 4% |