EXQUISITE VEGETAL
Theme
Increasing concerns about the environment and youth eco activism.
The desire for healthier and « cleaner » lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals for their diets.
Consumer interest in beauty products with food-based ingredients will remain high.
RECONNECTION (P)
Just Breath
THEME
Covid-19 has accelerated breathwork wellness trend!
With respiratory health becoming top of mind for consumers during the pandemic, breath training is set to flourish as a popular practice to fortify mental and physical wellbeing in the future.
Breath: The New Science of a Lost Art by American journalist James Nestor and Exhale by British breath coach Richie Bostock, published in May and September 2020 respectively, explore how the majority of today’s consumers have lost the ability to breathe correctly.
In September 2020, School Breathe opened the way in a new experimentation in the UK, where children practise different breathing exercises for concentration, creating a calm state of mind, and the holistic improvement of wellbeing. The programme has been piloted virtually in three London schools, with plans to expand later this year.
As nearly half (45%) of Americans report negative mental health caused by Covid-induced worry (Kaiser, 2020), breathwork offers a much-needed – and accessible – wellbeing solution for stressed-out consumers.
Some cities offer new public wellbeing installations such as in downtown Brooklyn where passer-by are guided in a collective breathing exercise through light fixtures. From March until May 11, 2021, onlookers could stand in the center of the Breathing Pavilion, by artist Ekene Ijeoma, where they might find a moment of peace and guided meditation alongside the glowing columns.
Harness the power of your breathing system for better health & wellbeing.
Inhale, exhale, find your inner balance, be connected with your inner self.
INSIGHT
“The quality of our breath is what connects us to our lives,” says Pink. “When my breathing is deeper, I feel more connected in the present, calmer, and life feels more meaningful and purposeful.”
Breathwork, scientifically proven to have profound effects on our mental and physical health, has gone mainstream during the COVID era.
It entered the realm of pop culture. Breath artist, Sage Rader, brings modern breathwork to the masses with a rock-star delivery, alchemizing science and spirituality into entertainment, while Jasmine Marie’s Black Girls Breathing delivers meditational breathwork as mental healthcare for Black women.
Cool, clubby breathwork parties and festivals are rising, such as Donovan McGrath’s (creator of Amplified Yoga, one of L.A.’s hottest live music-driven fitness classes) plans to introduce Amplified Ecstatic Breath, a breathwork social hour (complete with mood-shifting lights and a live DJ) as soon as people can meet again.
Hospitality is taking a much bigger breath, with more and more diverse breathwork programming everywhere from Six Senses’ global resorts to Chablé Yucatan and Chablé Maroma in Mexico.
Spas offer new touchless experience such as Nuvola, using the therapeutic power of dry floatation, or breathe salt caves offering to clean your lungs of city air pollutants and toxins for absorbing oxygen more efficiently, increasing red blood cell production, and even producing more dopamine – the "happy" hormone.
Breathwork apps and handheld devices that track air quality and fitness/health wearables are gaining traction. They incorporate breathing-related metrics like breathing rate, pulse oximetry, heart-rate variability and habitual breathing patterns.
Breath-tech is booming, such as Israel-based start-up Anicca sets to launch its Companion device, which regulates the wearer’s emotions by amplifying the sensation of their breathing as a calming vibration on their body or Bulo, a personalized breathing assistant that helps user to measure and optimize their airflow.
BEAUTY & HOME
#Airpurity #InhaleExhale #Fluffytexture #Intotheclouds
1- Cloud Candles 2- Salt Live Energized Tanerine Sage Salt Soak 3- Loewe Aire 4- Fluff Wax - Little Fluffy Clouds 5- Gilly Hicks Chill + Breathe Hair & Body Mist 6- Na Nin Palo Santo & Cedarwood Home fragrance 7- Made by Coopers - Purify Space Cleansing Mist 8- Barratt Riley & Co - Pranayama candles 9- Happy Spritz - Breathe Deeply Home spray 10- Na Nin Sage & Eucalyptus Hand Wash
INGREDIENTS & INNOVATIONS
Eucalyptus I Lavender I Mint I Sage I Greencatcher© I Incense I Vetiver I Patchouli I Timur Pepper I Pink Pepper I
WellMotion I Powerbloom™ I Purakan™
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WELLMOTION
It has always been known that fragrances have a very positive impact on our mind and well-being. Besides, inhale-exhale breathing intensity is one of the clue to measure the appreciation of the scent.
In order to assess the emotional power of fragrances, we have launched our WELLMOTION programme that offers a tool box of cognitive methodologies helping our clients to promote the right felt emotions
PURAKAN™
Suffocated by stress, pollution and harsh hair treatments, our scalp microflora can suffer from imbalance and lead to visible dandruff on hair.
With PURAKAN™ we have developed a 100% natural solution made of a synergy of 3 botanical extracts that reduce the dandruff and purify the scalp. Your hair can breathe again!
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POWERBLOOM™
Being able to breathe again after COVID-19, we are more than ever aware of the power of fragrances and how they fill our lives and our spaces.
Their intensity and their diffusivity transform our daily life experiences into magic moments.
With POWERBLOOM™ we have decided to catch what is making the magic of these blooming fragrances in order to shape new ones thanks to Data Science.
OLFACTIVE DIRECTIONS
Inhale, Exhale... In vs Out... let's play with 2 opposite ingredients for a new olfactive balance
FRAGRANCE PROPOSALS
 Warm Serenity M_0066624 Woody, Oriental, Eucalyptus, Amber, Patchouli Transparent shower gel 1% |  Dreamy Duality M_0066625 Floral, Powdery, Green, Mimosa, Bergamot, Almond Creamy shower gel 1% |  Upspirit M_0066651 Citrus, Woody, Spicy, Ginger, Green, Oriental, Patchouly, Sandalwood Candle 5% |
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 Rose Karma M_0066652 Floral, Floral, Rose, Watery, Green, Spicy, Musky, Powdery, Woody Candle 5% |