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RECONNECTION (P)

Senso

2021-03-30 22_56_55-LSN _ Macro Trends _
Theme

THEME

Covid-19 was contributing to sensory imbalance by ignoring the more emotional senses of smell, touch and taste.

A recent report by the Global Wellness Institute identified "senses, spaces and sleep" as an emerging area within the wellness economy. The segment is valued at $49.5bn and includes individual (sound, scent, touch, light) and multisensorial (architecture, spaces) experiences.

Post-Covid-19, sensory-starved consumers will seek even more sensorial and immersive wellness experiences incorporating elements of hyper-tactility, entrancing audio, hypnotic visuals and transportive scents to calm, relieve or awaken their corporeal and mental states. 

​Touch-free immersive in-store or at home experience, ASMR or synesthesia stimulating the senses, bring pleasure and joy to the everyday, tapping into new consumers' need for escapism and optimism.

We may be looking for a sixth sense, as if being able to lose what makes our human exception, our five senses, prompts us to seek hyper sensitivity.

Insight

INSIGHT

Reinforced with the successive lockdowns, consumers are looking for a new 'douceur de vivre', expressed by fluid, rounded shapes, tactile surfaces in furniture designs bringing more comfort into home, and a boom in homewear with loose, fluid, runny materials so pleasant to touch.

Designers are proposing solutions that address the absence of physical touch, the 'skin-hunger'. Designers are showcasing various products that stimulate hugging or other actions that bring comfort such as the hug-simulating vest or the BlanQuil Weighted Blanket, designed to stimulate deep-pressure touch therapy, a technique that releases oxytocin into your body and mimics the effects of hugging and cuddling. 

With the PS5 Dual Sense Controller, SONY is exploring the sense of touch in games thanks to unprecedented haptic precision. This technology has been created to reproduce the impression of tactile sensation, in particular through the different adaptive controller buttons and trigger, designed to recreate a vibration feedback adapted to a variety of situations. The sensation of different textures underfoot, or various physical movements, is therefore felt more acutely from palm to palm, making for a more immersive on-screen experience.

Consumers turn to a range of sensorial practices to embrace a more holistic approach to home wellness, feeding their senses within the comfort of their home.

Brands are integrating new senses-stimulation dimensions into their offer, enabling a more holistic approach to wellness. 

A culture shift is occurring as screen-exhausted consumers retreat from visual culture towards sound. ‘Listening rooms’ are emerging within the home as a space to take sanctuary in sound.

Consumers look for new ways to self-soothe and engage in immersive experiences. A global Spotify survey found 56% of 15-37-year-olds use audio as an escape from their screens.

ASMR (autonomous sensory meridian response) surged on social platforms over the last year, with 83 bn views on TikTok. Spotify categorised white noise  as the most played song of 2020 as consumers looked for background sound effects to soothe their anxieties. 

'Looking at beautiful scenery, reading positive stories and affirmations… [makes you] feel happier, healthier and more hopeful'
Emma Kenny, psychologist who worked on the Joyscroll project

According to Google Trends, searches for 'good news' have reached an all-time high and in light of the pandemic Instagram accounts dedicated to good news, such as @TanksGoodNews and journalist-run page @GoodNews_Movement, have reported soaring follower counts.  As an antidote to the traction that bad news garners online, it has built Vibes.fyi – an online bulletin board aimed at spreading positivity across the web, allowing global contributors to post daily stories chronicling good things that have happened to them each day, or to share their positive moods.

Consumers call for a new optimism and hope in this uncertain period. Offer a moment of euphoric escapism is the new brands' challenge, bringing joy to the everyday with hedonistic experiences as consumer curate happy moments for themselves.  

Beauty & Home

BEAUTY & HOME
#multisensoriality #ASMR #soundhealing #sensorialwellness #fullexperience

1 & 2- Coty VR experience 3- Carolina Herrera- Good Girl Supreme & Bad Boy ASMR 4- Installation ‘Nez à nez MUDAC 5- Aromeo Sense Diffuser 6- Biohacking Orb's wellness chamber 7-  Kohler Bath 8- Vyrao 'positive emotion' fragrances 9- Rituals Happiness masterclass

INGREDIENTS & INNOVATIONS

Ingredients & Innovations

Grapefruit I Litchi Rose I Blackcurrant I Peach Osmanthus I Lavender I Mugane™

Coffee I Vetiver I Cinnamon I Patchouli I Havanawood I Spirits Jungle Essence™ 

Powertouch™ I Manencaps™ SD

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POWERTOUCH™

Behind our screen, we lost our sense of touch and our sense of smell. With POWERTOUCH™, we rediscover the pleasure of a silky feeling combined with a delightful fragrance that lasts. A skin-fusion perfume that reactivates our senses.

MANENCAPS™ SD

Looking for sensorial fragrance experience in powder-form products can be challenging. Using the plant-based fragrance powders MANENCAPS™ SD will improve the perfuming process and the release of the fragrance when in contact with water.

A blooming of fragrance waking up your senses!

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Olfactive Directions
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OLFACTIVE DIRECTIONS

Synesthesia, when music inspires scent creation for a multisensory experience 

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Fragrance Proposals

FRAGRANCE PROPOSALS

Neo Nude

Neo Nude M_0066627 Floral, Musky, Powdery, Rose, Amberwood Memory Form Shower Gel 1,2%

Mellow Tempo

Mellow Tempo M_0066626 Floral, Oriental, Powdery, Orange blossom, Musky Memory Form Shower Gel 1%

Bright Harmony

Bright Harmony M_0066654 Oriental, Floral, White flowers, Grapefruit,Rhubarb, Vanilla, Sandalwood Candle 5%

Jazzy Tobacco

Jazzy Tobacco M_0066653 Woody, Leather, Tobacco, Ambery,Whisky,Vanilla bean Candle 5%

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