EXQUISITE VEGETAL
Theme
Increasing concerns about the environment and youth eco activism.
The desire for healthier and « cleaner » lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals for their diets.
Consumer interest in beauty products with food-based ingredients will remain high.
AUGMENTED WATERS (S)
Native lab
THEME
The "Native Lab” is portrayed by the fresh inspiration from cellular hydration of depth raw water.
These fossil extracts from the ancient lakes, dead seas, volcanic waters are the primary power of elements. Their untreated and "raw" version are augmented with ironing notes and oxygen mist.
They combine the presence of gas and water in products with active oxygen, hydrogen or even nitrogen to create modern and innovative products that respect the sensitivity of our skin.
INSIGHT
Since the sanitary crisis, more consumers start to look for products that help them reconnect either with nature or their roots. Tangible and heritage evocation products have permanence and reassurance value to bring to:
- Personal care products that will protect the integrity of the most sensitive skins. Among them, Boomers, babies and mothers skins are in need for scent and actives that prevent external aggressions.
- Home care consumers by helping them create healthier living spaces. The biological balance of minerals and active oxygen are considered as a model of truth. They respects the planet and the breathed air by using clean and natural ingredients.
Consumers will look to leverage nature traditional knowledge with technology in order to hack humanity and biological processes, with science.
BEAUTY & HOME
#SensitiveSkin #BiologicalBalance
Backed by science, some brands philosophy resonates with consumers valuing better rather than perfect.
The mineral content of an isotonic thermal spring water reveals that it is close to that of skin cells. Hence, it draws to achieve optimal internal bodily function resulting in a beautiful, radiant exterior.
Gentle and hygienic Bosch ActiveOxygen technology in washing machines will eliminate up to 99.99% of bacteria and germs – even at 20°C - while preserving water balance.
Beauty products (left):
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Hermetise - Kopi Luwak Anti-pollution brightening oxygen 3 step treatment
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Maison Flamel - Water micellar gel
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Maison Flamel - Air city cream and soothing serum
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Vichy - Aqualia volcano drop
Home products (right):
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Motitas - Laundry active détachant oxygène spray
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Tom Dixon – Water candle
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Clorox - Active oxygen stain remover
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Task - Water based all purpose cleaner
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Tom Dixon - Air candle
INGREDIENTS
Isotonic water (boosted Calone) | Moss | Wintergreen | Blue algae | Violet leaves
OLFACTIVE DIRECTIONS
The elementary freshness!
FRAGRANCE PROPOSALS
 Iodine E_20140679 Aromatic, Marine, woody, Floral Eau de Toilette 12% |  Zacaton E_20140675 Woody, Marine, Aromatic, Vanilla, Solar, Spicy, Aqueous Eau de Toilette 12% |  Blue Volcano M_0065966 Woody, Marine, Aromatic, Salty, Cedarwood, Floral Candle 4% |
|---|---|---|
 Salty Moment M_0065967 Floral, Fruity, Woody, White flowers, Coconut, Green, Aqueous, Salty Candle 4% |  Saline M_0065953 Floral, Marine, Green, Ozonic, Woody, Solar Shower gel 1% |  Atlantis M_0065956 Woody, Aromatic, Marine, Pepper, Woodambery, Floral, Musky Shower gel 1% |