EXQUISITE VEGETAL
Theme
Increasing concerns about the environment and youth eco activism.
The desire for healthier and « cleaner » lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals for their diets.
Consumer interest in beauty products with food-based ingredients will remain high.
EXQUISITE (P)
Mindful
THEME
Consumers seek a better balance of body and mind, especially the Millennials, called the “burnout generation”.
A new lifestyle appears, Niksen, a stress-reducing practice from the Netherlands that celebrates doing nothing with purpose.
Looking good is important to many consumers, but considerations of longer-term physical, mental, and emotional health benefits are growing especially with this stressful pandemic period.
INSIGHT
77% of US adults say they are actively trying to improve their health in some way.
80% of recent social media users believe social media can have a negative impact on mental health.
BEAUTY & HOME
#Warm #Boost
Put some spices in your life!
They are super powerful to titillate your senses, boost your mood and release your stress.
Reassuring and delightful they offer endless possibilities to elevate your mind.
Transcend ordinary latte with spices to reach Nirvana.
Beauty products (left):
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Fourth Ray Beauty - Turmeric face milk
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Origins - Ginzing Glow boosting gel moisturizer
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Clean Kiss - Chai to kiss me Body butter
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Taza Ayurveda - Kumkumadi nightime facial oil
Home products (right):
INGREDIENTS
Chili | Nutmeg | Cinnamon | Turmeric | Ginger | Cocoa I Coffee | Tea
The duality of spices, boosting yet comforting.
OLFACTIVE DIRECTIONS
FRAGRANCE PROPOSALS
Spicy Chocolate Cosmos M_0065278 Oriental, Spicy, White Chocolate, Milky, Cinnamon, Vanilla Vegetal soap 0,3% | Mango Saffron Shot M_0065284 Fruity, Spicy, Mango, Saffron, Citrusy, Woody Bath salt 3% | Tea Time M_0065287 Floral, Aromatic, Green Tea, Jasmine, Mint Wax melt 10% |
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Golden Milk M_0065288 Gourmand, Spicy, Milky, Vanilla, Cinnamon, Pepper, Turmeric Candle 4% |