EXQUISITE VEGETAL
Theme
Increasing concerns about the environment and youth eco activism.
The desire for healthier and « cleaner » lifestyles are motivating consumers to prioritize fruits, vegetables, nuts, seeds, grains and botanicals for their diets.
Consumer interest in beauty products with food-based ingredients will remain high.
AUGMENTED WATERS (S)
Regeneration
THEME
As outbreaks of COVID-19 will continue through 2021 and beyond, consumers concern about “Regeneration” is getting strength.
Health and wellness pushes through internal purification with the use of traditional ingredients. The link between food and beauty is clear since veganism went mainstream.
Instead of procuring proteins from the likes of honey and beeswax, formulators are using plant-based protein products. These unique ingredients find alternative benefits by:
- enhancing ecological authenticity
- conveying allure
- removing toxins from the body
- providing a new purpose for a new era.
INSIGHT
Middle East and South East Asia markets where animal welfare and environmental awareness are pivotal will use It advantageously for the halal beauty market.
37% of women drink beverages with natural ingredients having functional or nutritional benefits, compared to 32% of men.
Birch trees reduced pollution levels in the surrounding areas by 50% when planted on urban streets.
Skincare-wise, birch sap is prized for its ability to reduce inflammation, purify, and hydrate skin.
BEAUTY & HOME
#HolisticWellness #Authenticity
Facial and body skincare products will contain ingredients from common healthy food and drinks (eg matcha, quinoa) and detox diet ingredients (eg green tea). These concerns having a greater appeal to women will naturally lead the “Regeneration” territory to them as like as modern and younger men.
Beauty products (left):
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Orfito - Birch saps’ cure
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Ho Karan - Moisturizing Cream
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Hands on Veggies - Carrot & coconut organic energizing shower gel
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Dr Roebuck's - Icebergs hydrating mask
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Hevea - Organic Fir tree sap lip balm
Home products (right):
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Devineau - Cactus lime candle
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Earthwise – Aloe vera & papaya fabric softener
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Kerzon - Ginger & Carrot seeds hand dishwashing liquid
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Ecover - Lime & aloe vera hand dishwashing liquid
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Opso - Canadian maple forest diffuser
INGREDIENTS
Cactus | Aloe vera | Birch | Maple | Vegetables | Tree sap | Camomile
Let's catch the valuable vegetal bloom!
OLFACTIVE DIRECTIONS
FRAGRANCE PROPOSALS
 Greenewal E_20140685 Floral, Green, Fruity, Pear, Vegetal, Rose Eau de Toilette 12% |  Ohanami E_20140686 Floral, Fruity, Green, Citrusy, Solar Eau de Toilette 12% |  Kalecy ECT M_0065975 Citrusy, Aromatic, Lemon, Mint, Fruit, Green, Floral Vegetal Candle 4% |
|---|---|---|
 Yellow Spring ECT M_0065974 Fruity, Fruity, Mily, Exotic fruits, Peach, Apricot, Apple, Floral Vegetal Candle 4% |  Green Drop Cosmos M_0065960 Fruity, Green, Aqueous, Citrusy Shower gel 0,7% |  Sunny Sap Cosmos M_0065961 Fruity, Citrusy, Passion fruit, Pineapple, Orange Shower gel 0,7% |