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DRIVERS OF FRAGRANCE CONSUMPTION

SCIENCE | PLEASURE | ECO-FRIENDLY | CARE

The politico-economical, social, technological, environmental and legal transformations of our world influence the human consumption. The holistic needs are voluntary simplified to the main fragrance drivers of consumption gathered under the S.P.E.C. pillars of our methodology. The impact of Covid-19 pandemic, the climate emergency and the economic crisis generates perpetual re-invention of our behaviours and forces anticipation. 

Dark Blue Shapes

SCIENCE

technology

Safe Information

Biometric data, Lab-grown

Futuristic Fashion

PLEASURE

identity

Pick and choose

Emotion-driven flexibility

Fern Plant

ECO FRIENDLY

value

Eco-ethical mission

Instinct, Trust, Transparency

Pink Sand

CARE

well-being

Rights recognition

Minimalism, Third Places, Me

Science
Pleasure
Eco-Friendly
Care
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